The EU’s General Data Protection Regulation went into effect with great fanfare in May 2018, along with great trepidation about the potential fines regulators might impose for violation of the regulation’s requirements. In the following months, regulators imposed relatively few fines, for relatively modest amounts. However, just in the last several days, the U.K. privacy regulator has announced the potential imposition of two massive GDPR fines, underscoring the regulation’s potential huge impact. The newly announced fines, involving British Airways and Marriott International, have a number of serious implications for other companies, for the future of GDPR enforcement, and for the significance of privacy issues generally as an area of corporate risk.
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