Autonomous vehicles (AVs), including self-driving cars, hold the promise of revolutionizing the way we experience transportation. Original equipment manufacturers of AVs and AV components (AV OEMs), and primary suppliers of AV parts and systems (Tier 1 Suppliers), have benefited from the enthusiasm for this emerging technology. However, the data AVs are capable of collecting may be more valuable than the technology used to operate the AVs and their equipment.
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