When the California Consumer Privacy Act, or CCPA (which you can read in full here), goes into effect on January 1, 2020, Californians will finally have certain rights over the data that companies like Facebook, Google, data brokers, and even Recode’s parent company, Vox Media, collect from them. While these rights have limits, the very existence of this law is a victory for consumer privacy rights because it will introduce changes to a data collection industry that has gone unregulated and unchecked for so long.
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